The Top Seven Goals To Set For Your Small Business In 2022

Setting goals for your small business can be tough. You know where you want to end up, but you’re not quite sure which steps will be most effective in getting you there and if you are focused on smaller details, it can be hard to see the forest for the trees. While the specifics of what you need to do to level up your business this year will be highly personal, there are some universal goals that are always good to aim for:

Increase Productivity

Increasing productivity is going to be one of the main profit drivers in your business in 2022 so this goal should always be front of mind. Automate and outsource things that don’t align with your skill set and find more effective ways to complete tasks that stay under your jurisdiction. It’s easy to get started by eliminating distractions in the workplace, improving your office environment and embracing new tools designed to increase productivity so there really is no reason not to get started today. 

Boost Organic Traffic

Organic traffic is always going to provide the best ROI over the mid to long term, so it pays to invest in growing your organic traffic. Start by optimising the copy on your web pages and begin a blog if you don’t have one already to promote your business with content marketing. From here, optimise everything behind the scenes so you have a fast page load speed and proper schema markup. While SEO doesn’t provide instant results, getting everything set up correctly and properly maintaining your strategy will consistently attract your ideal customers for years to come.

Craft Your Personal Brand

When you’re a small business, you are your brand. It doesn’t matter whether you sell products or a service, as the face of your company, you need a strong personal brand. Connect with your audience, let them see who’s behind what they’re buying and capitalise on any personal opportunities that come your way that could lead to business advancement. You’ll also want to spend time networking, even if you’re an introvert, as forming strong connections now will pay dividends later.

Build Your Socials

By the same token, it is important to grow your social profiles. Consistently providing quality content and engaging with your audience will allow you access to a customer base that you may not have previously been able to reach so virtual connection through socials should definitely be on your list of goals for 2022.

Expand Your Product Or Service Offerings

Expanding your business doesn’t always have to be about expanding your customer base. Instead, make 2022 the year where you find new ways to serve your existing customers by expanding your product or service offerings to assist with more of their needs. It’s always easier to convert a customer who has made a purchase previously than it is to acquire new ones and you may find that your new offerings are just as popular (and maybe even more so) than your existing ones.

Better Manage Your Finances

Keeping on top of incoming and outgoing funds is vital to running a successful business. Start 2022 off right by reviewing your financial history, planning a budget for the year ahead (and scheduling time to review it monthly) and improving your financial literacy in areas that you may need assistance with. If you’re finding that accounting isn’t your strong suit, or perhaps you simply don’t have the time to properly manage your finances, don’t be afraid to seek help from a financial professional.

Perform a SWOT Analysis Regularly

Finally, it is a worthwhile goal to complete regular SWOT analysis this year. This will allow you to assess what’s working in terms of business systems and processes and identify where improvements could be made. This in turn allows for more efficient pivoting where required and lets you know what your next goals should be.

Completing a SWOT analysis and planning to achieve your goals can seem like a complicated, near mammoth task, but with the right strategies in place, your 2022 small business goals can set the foundation for a thriving future. Consider the options laid out in this blog and add your own to create your personalised plan for the next twelve months. Or if you need help with goal setting, planning, or any other aspects of your business planning for 2022, book in a power session to get prepared for everything that is to come in the wonderful year ahead! Contact me debbie@debbieroberts.com.au or 0477 999 796

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